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Today’s letter
The trick that cut 369 calories a day
It is four in the afternoon. You are standing at the kitchen counter, still in your work clothes, eating crackers out of the sleeve. The taste barely registers. A few was the plan, just enough to get you to dinner. Now your hand is at the bottom of the sleeve, and most of them are gone before you remember eating them.
That scares you a little, how automatic it was. You put the sleeve back in the cabinet and promise yourself the same thing as always: tomorrow… more control. The problem, you decide, is you.
“What is wrong with me?”
Here is what I know about you, even though we have never met. You hold a lot of things together. Other people’s appointments, the hard calls at work, days that would flatten most people. Willpower is not your problem, and you have proven that a hundred times over. The one place it keeps failing you is a sleeve of crackers at four in the afternoon.
For years the advice has been the same. Slow down, use some self-control, put the package away. Eat mindfully. So you tried. You chewed slowly on purpose, you portioned things into little bowls, and still the food was gone faster than you meant. When it did not work, you did the thing we are all trained to do. You blamed yourself.
Here is what gets me.
None of it was a failure of yours. The food was built to be eaten exactly like that.
Let me show you how I know. Not with my opinion, but with a study I read this week.
Researchers at Wageningen University in the Netherlands took forty-one adults and fed them for two weeks straight. Every meal came from ultra-processed foods, the packaged kind that fills the middle of the grocery store. The people could eat as much or as little as they wanted.
Then they changed one thing, and only one thing. For two weeks, the food came in a softer, easier texture that went down fast. The next two weeks, the same food came firmer and chewier, the kind that makes you slow down. Same foods, same calories sitting on the plate. The one difference was how fast it could be eaten.
What they found
Wageningen University, 2025. Forde et al., American Journal of Clinical Nutrition.
The fast, soft version (they ate more)
When the food was soft and easy and went down fast, people ate more of it without noticing. Nobody told them to. The texture set the speed, and the speed set the amount.
The slower, chewier version (they ate less)
Slow the same food down and they ate 369 fewer calories a day. Not for one meal. Every day, for two weeks straight, with nobody telling them to eat less and nobody feeling hungrier.
The food was doing the deciding. Not the person eating it.
In other words, the speed was in the food, not in you. Soft, engineered food is made to slide down before your body can even say it is full… and slower food gives that signal time to catch up.
Those forty-one people did not grow more willpower in the chewier weeks. The food simply stopped rushing them. Your willpower is not the variable here. It never was.
So why does soft food make you eat faster in the first place?
Chewing is how your mouth keeps count. Every bite of something firm takes time and work, and all that time gives your gut a chance to send the full signal up to your brain. Soft, ultra-processed food skips the counting. It is already broken down for you, so it slides past in seconds, and you have swallowed three more bites before the first one ever registered. The bliss point everyone is arguing about online, that engineered mix of sugar and salt and fat, is only half the trap. Texture is the other half, tuned so you never slow down enough to stop.
You never stood a chance at that kitchen counter. Neither does anyone, I would bet… not against food engineered down to the second.
That is the part no one says out loud. You were not losing a fight with yourself. The food was built to win, and it usually does.
Try this today
Put your fork or spoon down between every bite. Set it on the plate, let your mouth actually finish, then pick it up again. With chips or crackers, the kind you eat by hand, set the piece down and take a sip of water between each one. Pick one meal or one snack today to try it, whichever one you tend to speed through. You are not eating less on purpose. The full signal just needs about twenty minutes to reach you, and this gives it the time.
The food on your plate does not change. Only the speed does, and the speed was the trap all along.
Promise me you’ll try it today? Saying it out loud is half of what makes it stick.
I’m in. I’ll try it today →
This is not magic, and it is not a cure for anything. Slowing down just takes away the one advantage the food was built with. You give your own body the few minutes it needs to do the job it already knows how to do.
Most people who slow down are struck by the same two things. How much they were eating on autopilot, and how little they actually miss it once it is gone. Not because they got stronger. Because they stopped racing food that was designed to be raced.
You have spent years thinking this was a flaw in you. It was never that. There is still time to hand your body back the seconds it needs, starting with your next meal.
So the next time the sleeve is empty before you meant it to be, remember…
It was never your fault.
— Cole
P.S. Here is the easiest question I will ask you all week. At your next meal, count how many times you set your fork down. Just count. Hit reply with that one number, and I will tell you tomorrow how you compare.

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