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  • 8am and 5pm, same doctor. The orders came out sixteen points apart.
Today’s letter
Why the 8am appointment may get you the test the 5pm one does not
A reader named Marguerite wrote to me last week about the pink flyer taped to the door of her clinic. Free mammograms all October, it said, call to book. She did call. The only opening that fit around her shift was 4:40 on a Wednesday afternoon, three weeks out, and she took it and wrote it on the kitchen calendar.
She went in on the day. The doctor was running forty minutes behind, they talked about her knee and her blood pressure and a refill she needed, and the visit ended with no order for the mammogram. Marguerite meant to ask… by the time she was back in the car she had already decided the reason was her own scattered head.
“How do I keep forgetting the one thing I went in for?”
Marguerite is sixty-one and has not missed a dental cleaning in twenty years. She keeps her mother’s old address book, pays every bill the week it arrives, and drove her neighbor to chemotherapy every other Friday for a year. Careful is the word people use about her.
The advice she has been given for thirty years is to advocate for herself: speak up, write the questions on a card, be her own best nurse. She does all of that most visits. On the ones where it gets away from her, she takes it as proof that she has gotten careless about her own body.
Here’s what gets me.
The hour printed on her appointment card may have had more to do with it than anything she said or failed to say.

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Let me show you how I know. Not with my opinion, but with a study that did the one thing nobody thinks to do: it sorted the visits by the hour on the clock.
A team at the University of Pennsylvania pulled the records of thirty-three primary care practices. They found every patient who was due for a screening under the national guidelines, and for breast cancer screening that came to 19,254 women. Then they lined the visits up by appointment time, from the eight o’clock hour through the five o’clock hour.
They measured two things. One was whether the doctor placed the order during the visit at all. The other was whether the woman had the mammogram within the next year.
What they found
Penn Medicine, 2019. Hsiang et al., JAMA Network Open.
The five o’clock hour (17.8 percent screened)
At five in the afternoon the order was placed in 47.8 percent of those visits. A year later, 17.8 percent of the women had been screened.
The eight o’clock hour (33.2 percent screened)
At eight in the morning the order was placed in 63.7 percent of visits, and within a year 33.2 percent had been screened. Same practices, same guidelines, same patients on the schedule.
Later appointment times were linked to lower ordering and lower completion, hour by hour, with a small rise right after lunch.
In other words, two women the same age, with the same risk and the same doctor, may leave with different outcomes, and the thing separating them was what time the scheduler had an opening.
Marguerite’s memory had nothing to do with it. Yours does not either, I would bet.
So why would the clock change what a doctor orders?
The researchers point to two things, and neither one is about the patient. A doctor in primary care makes hundreds of small calls in a day, each screening conversation costs a few minutes she does not have, and by late afternoon the decision that takes the least effort is the one to leave it until next time. The schedule does the rest. A fifteen minute slot that started forty minutes late has to give something up, and what it gives up is the part of the visit nobody is complaining about yet. That is why the ordering rate went back up at noon: the lunch hour gave them room to catch up.
Marguerite never stood a chance at 4:40 in the afternoon. Neither did the woman before her, I would bet, or the one after.
That’s the part no one says out loud… every October the flyers go up and the message is the same, which is that it falls to her to schedule it, ask for it and speak up for herself. Nobody hands her the one piece of information the study actually produced.
Try this today
Next time you book a visit where something has to be decided, a mammogram, a referral, a scan, ask the scheduler for the first appointment of the morning or the first one after lunch. Those were the two points in the day where ordering ran highest. If the only opening is late, take it anyway, because a four o’clock visit beats no visit by a wide margin. Then say what you came for in the first minute, before the gown and the blood pressure cuff: I want to leave today with the order for my mammogram. Said first, it gets decided while there is still room in the visit for it.
The ask costs you nothing. What may count just as much is the hour it lands in.
Promise me you’ll try it today? Saying it out loud is half of what makes it stick.
I’m in. I’ll try it today →
None of this is because doctors do not care. The ones in that study ordered what the guidelines told them to, all day long, until the day got the better of the schedule it was built on. Fifteen minutes was never enough, and nobody who designed the slot has to sit in it.
I wrote back to Marguerite with one line about the eight o’clock hour… she called the clinic that afternoon and moved the visit to 8:15 on a Tuesday. Four minutes on the phone, she said. The flyer never mentioned any of it, and neither did anyone else.
You have the rest of October, and after that you have every appointment you will ever book. There’s still time for you.
So if you have spent years calling yourself forgetful about your own health…
It was never your fault.
— Cole
P.S. What time is your next doctor’s appointment? Just the hour, hit reply. I want to see how this list is scheduled, and I’ll tell you tomorrow what came back.

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caret-right

Thirty years of blaming yourself is enough.

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